Report finds 9% of Australian internet users feel represented in ads
July 23, 2021 10:17
Hootsuite and We Are Social have released the Digital 2021 July Global Statshot Report.
According to the report, just 9% of Australian internet users aged 16 to 64 said they feel represented in the advertising they see, compared to 16.5% of worldwide users.
China ranked amongst the highest, with 25.4%, and Israel amongst the lowest, with 3.3%.
Does advertising represent its audience?
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In Australia, 33.4% of internet users aged 16 to 64 use ad blockers, with 37.5% of worldwide users.
The most popular reason for using an ad blocker worldwide was “there are too many ads” (61.1%).
Reasons for using an ad blocker
The internet July 21: Audiences swell, but advertisers are anxious thenextweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenextweb.com Daily Mail and Mail on Sunday newspapers.