just the latest marker in the rise of women s sports, but with fans and brands hungry for more, are the building blocks in place to fulfil all that potential? i will be discussing all that with the director of the english women s football association soccer to many of us. and a four time us olympic medal winner now running the sports innovation lab that focuses the spending focuses on the spending habits of women sports fans around the world. plus, levelling the playing field why is there such a difference in pay between men s and women s sport? when will that gap start closing? i ll find out from sophie goldschmidt, who has hammered out deals from basketball to rugby to golf and brought in equal prize money to the world of surfing. she s now the big boss of us ski and snowboard. wherever you rejoining me from around the world, a warm welcome to the show. women s sports is on the rise. here in the uk, the recent euro women s football championship drew record crowds at sta
believe you are in the red for a few years. that is starting to shift, globally we are seeing women s sport as an asset class, very early on, it might be more risky, but if you invest in the athletes, the fan experience, the whole ecosystem at the same rate as you have with the men, you have a great product, a great market that once more. you have to invest, thatis once more. you have to invest, that is the key differentiator. how do you see the future? what is the picture of the future for women s sport?- is the picture of the future for women s sport? the future is very bright. for women s sport? the future is very bright, it s for women s sport? the future is very bright, it s very - for women s sport? the future is very bright, it s very early i is very bright, it s very early stages, but look no further than the olympics. practically 50% women, it is the largest global sports brand in the world. the ratings at an all time high. again, that is driven notjust by male athletes, i
than the olympics, where practically 50% of the participants now are women, where it is the largest global sports brand in the world, the ratings are at an all time high, again that is driven by notjust male athletes, it is driven by men and women. look at the success of the olympics and the business of the olympics, it sets the stage for what 0lympics, it sets the stage for what to expect across all sports. it might take a few decades but i think we are trending in the right direction. we are trending in the right direction- we are trending in the right direction. , ., ., ., direction. indeed you are. on that note, an absolute direction. indeed you are. on that note, an absolute delight - direction. indeed you are. on that note, an absolute delight having l direction. indeed you are. on that i note, an absolute delight having you on the show. good luck with everything. i will check in with you soon. mil everything. i will check in with you soon. everything. i will check in with y
outstanding. dave, i led the way in the beginning and dave has done an incredible job . it is a global sports brand. new balance owns his company and life saver for the league and for us. brian: i am excited for the book take a shot and the great jersey on top. magic hawaii shirt and a quote on it. read that right here. brian: i will do it. he gives order. he will take the shirt off later. take a shot. money ball meets the hang over. i got to say we had a book party. greckory peck threw it for us. and dave was in town . if you meet gretchen, the guy in detroit love gretchen. it is from andyetim and brook.