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by Guest Writer Shelley Harrison, Senior Marketing Manager at Amnet, explains how creating content at scale is about maximising your resources, finding those efficiencies and adopting the right model and blend of partners that works best for your business.   The success of marketing today lies in the level of knowledge brands have about their audience, and with personalisation, dynamic and custom content at the top of most marketeers’ agendas and with digital content superseding all other channels, this is becoming increasingly challenging. Throw in the added complexity of multi-networking as social media users now access on average eight social networks and messaging apps per day, and the outcomes are clear - content has to be more relevant engaging and consistently represented than ever before. 

South africaShelley harrisonEzio saponariSenior marketing managerGlobal sourcing managerMarket reportOffshore industryCreative productionஷெல்லி ஹாரிசன்மூத்தவர் சந்தைப்படுத்தல் மேலாளர்உலகளாவிய ஆதாரம் மேலாளர்சந்தை அறிக்கைகடல் தொழில்படைப்பு ப்ரொடக்ஶந்