serves as an ambassador for the festival. ladies, it is great to have you here. it s hard to believe just five days away as we all get ready for a great weekend here in new york city. talk about the worldwide goal to end poverty by 2030 and the benchmarks for which the initiative is going to mark that. 2015 s a big year. the millenium development goals are expiring and we are introducing the global goals which is the theme of this year s festival which is the road map for the next 15 years to see the end of extreme poverty, climate change, address inequality around the world. this moment, this saturday is a big deal. do you feel you made them achievable over the next 15 years? are they lofty? they are lofty but they are achievable. the data demonstrates in corporations step up in a big way, it is possible to end extreme poverty. we already made incredible progress. why were you inspired by the global poverty project and other celebrities like you, to use your platforms for grea
to take certain actions. joining me is the ceo of the global poverty project and ceo and founder of dog pound. kirk, you are holding your own push up against poverty challenge ahead of the global citizens festival. thank you for joining us. we re going talk about that in a little bit. hugh, let me begin with you and talk about this year s event. a lot of focus is always put on the actual concert. but why is it important for this year s festival in where it is being held and why and the time it coincide with and what is going won the united nations. this is a very historic year for the movement to end extreme poverty. because this year the united nationss in september announces a new set of global goals for sustainable development. seventeen goals designed to tackle the problem by 2030. so the 17 goals and 169 targets have been the process of two
poorest of the poor. a big part of this is social media and you have partnered up with all sorts of organizations. tell us about what you are doing with global poverty project to combat poverty in terms of your social media campaign and what you guys have launched? we have an event going on backstage. and it is a dollar per push up. and b basically we re challenging how many push ups they can do in 15 seconds. each push up goes for a dollar per a punish up for a dollar. so in this case the idea is like the challenges that have taken off online where you get people to go viral with these are videos and things like that. right now we re trying to raise awareness so we created a social media platform that is variations and has as many push ups as you can do in a minute. or 15 seconds actually. i m not going take that challenge on the set. my producers say we re running out of time.
extreme poverty throughout the world. beyonce, coldplay, ed sheeran and pearl jam will be headlining the concert. get your tickets by taking action at globalcitizen.org or find the link at msnbc.com. two of the artists designed these t-shirts which you can buy at h and m. so brea on the left is looking which one are you wearing? in ed sheeran or coldplay? ed sheeran. and then brittney is in the cold play t-shirt which is cool. 25% of the proceeds will go to global poverty project. join me, alex wagner, willie geist from central park september 26th, go to msnbc.com/globalcitizen for more information. girls, you did a great job. i conned them into bottling the t-shirts. they did a great job. coming up next, we re waiting an update from the illinois police about the search for three russ expects wanted in the shooting death of lieutenant
rivers tend to carry the problems away. it s just going to become somebody else s problem i think. hopeful hopefully, we do something to clean those mines up once and for all. maybe this will be a message for people that have wanted to try kayaking will do so. thanks for the time. coming up, sesame street moving its address over to hbo. that s not the only change. we ll have more on that coming up. but first, we have another exciting announcement from our friends at the global poverty project. the list o celebrities on saturday september 26th. hugh jackman, selma hayak, kerry washington and olivia wilde.