Banner sales growth a double-edged sword as industry experiences manufacturing hiccups
With the pet food industry coming off a banner 2020, strong demand due to a growing pet population and supply disruptions are causing scattered shortages of pet food across retail channels.
During Global Pet Expo (GPE) Digital Access 2021, Steve King, president and CEO of the American Pet Products Association (APPA), noted that pet food and pet product supply and transportation issues stemming from the pandemic are likely to continue throughout 2021 and into the first part of 2022, even as the U.S. pet care market experienced significant sales growth that will also carry through this year.
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ROCKVILLE, Md., March 9, 2021 /PRNewswire/
During the pandemic, pet owners like all Americans have been flocking online in droves due to store closures and stay-at-home and social distancing measures. Nearly two-thirds of U.S. pet owners (64%) have been ordering/buying online more, almost half (49%) have been ordering/buying more via smartphone, and over two-fifths (43%) have been buying groceries online more, based on a 2020 Survey of Pet Owners by market research firm Packaged Facts. In the same survey, 31% of pet owners reported using curbside pickup more for grocery shopping, with 25% using curbside pickup for the first time.
In Packaged Facts most recent survey from February 2021, 40% of pet product shoppers claimed they shopped online more for pet products due to the impact of COVID-19. But as David Sprinkle, research director at Packaged Facts and a featured presenter at Global Pet Expo Digital Access points out, the uptick in e-commerce shopping in
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