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by Charlie Spargo
Manchester City and Noon.com have signed a regional partnership which will see the eCommerce platform become Online Marketplace Partner in the Middle East and help the club reach new fans in the region.
Noon, which describes itself as an ecosystem of products and services for digital-first consumers, is a Saudi Arabian company headquartered in Riyadh and is now one of the region’s leading online shopping destinations for products ranging from groceries and cosmetics to electronics and toys.
Its brands include Noon.com, noon Daily and NowNow. The football club and Noon will collaborate to provide a number of experiences to engage directly with fans, customers and businesses in the Middle East. Noon will also benefit from the use of matchday and digital assets.