Volkswagen CX and marketing chief resigns to set up own agency
Automotive brand brings on new GM of customer experience Jason Bradshaw
Volkswagen Australia has brought on a new GM of customer experience after its GM of customer and marketing, Jason Bradshaw, resigned from the role to pursue his own CX agency.
The customer experience thought leader confirmed to
CMO that after almost six years, he made the decision to leave his role as Volkswagen’s Australian director of customer experience and marketing in April.
Bradshaw became Volkswagen Australia’s first dedicated director of customer experience at the end of 2015, having built his marketing and customer credentials across brands including Fairfax Media, Target and NSW Department of Finance and Services. He took on the marketing mantle as an additional responsibility at Volkswagen in January 2019.