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This research study analyses the impact of the COVID-19 pandemic on women s healthcare and focuses on the different segments in women s health. It identifies new untapped avenues of growth.
With the menstrual, fertility, and pregnancy care segments being saturated with apps, software, devices, and services, the industry is currently shifting focus towards the unaddressed segments of fibroids, thyroid issues, PCOS, endometriosis, pelvic health, pre-menopause, and menopausal care.
In an era of precision medicine and precision health, women deserve to receive gender-specific healthcare. The side-effects of the pandemic, like prolonged homestay induced by lockdowns, have disproportionately impacted women who have experienced a higher burden of household chores, increased anxiety and depression, etc., leading to a dramatic increase in women s mental health issues.