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In a previous column for SSA, just under a year ago, I highlighted concerns that the Sustainable Markets Initiative (SMI), a coalition of 12 of the world’s largest agri-food companies and organisations, was using the term regenerative agriculture as a form of ‘greenwashing’. With no specific commitments to action, and vague statements about moving towards a common set of area-based outcome metrics, it appeared the SMI coalition was simply embracing the concept of regenerative agriculture – presumably to ‘look green’ - without actually specifying what is meant by regen ag, without committing to meaningful outcomes or, critically, explaining how those outcomes would be measured in relation to food production.Central to the concerns I identified was the involvement in the Sustainable Markets Initiative of organic campaigner Patrick Holden, chief executive of the Sustainable Food Trust, which has been touting its Global Farm Metric (GFM) as a harmonised system for measuring on
In a previous column for SSA, just under a year ago, I highlighted concerns that the Sustainable Markets Initiative (SMI), a coalition of 12 of the world’s largest agri-food companies and organisations, was using the term regenerative agriculture as a form of ‘greenwashing’. With no specific commitments to action, and vague statements about moving towards a common set of area-based outcome metrics, it appeared the SMI coalition was simply embracing the concept of regenerative agriculture – presumably to ‘look green’ - without actually specifying what is meant by regen ag, without committing to meaningful outcomes or, critically, explaining how those outcomes would be measured in relation to food production.Central to the concerns I identified was the involvement in the Sustainable Markets Initiative of organic campaigner Patrick Holden, chief executive of the Sustainable Food Trust, which has been touting its Global Farm Metric (GFM) as a harmonised system for measuring on
Food and farming organisations including CLEAR and its member organisations, Sustainable Food Trust and Compassion in World Farming (CIWF), have raised concerns regarding newly released eco-labelling guidelines from the IGD, which have recently been delivered to DEFRA and could influence policy if the UK Government takes these suggestions onboard. The guidelines, they say, are misleading and have a limited scope.
An interesting report crossed my desk the other day. Entitled ‘Scaling Regenerative Agriculture: An Action Plan’, it came from the Sustainable Markets Initiative (SMI), a coalition of 12 of the world’s largest agri-food companies and organisations, including agribusinesses Bayer and Yara, food companies Mars, Pepsico and McCains, fast-food chain McDonalds and food retailer Waitrose.An impressive line-up of globally leading businesses, and just the kind of farm-to-fork collaboration needed to provide the vision, funding and action plan to kick-start a genuine transition in our food system.The SMI report sets out to understand why the global adoption of regenerative farming practices isn’t already happening at a greater pace and scale.