Alibaba announced plans to spin off its cloud division as a separate, publicly-traded company. The e-commerce titan’s quarterly revenues missed expectations.
Alibaba announced plans to spin off its cloud division as a separate, publicly-traded company. The e-commerce titan's quarterly revenues missed expectations.
Alibaba’s radical decision to split the business into six units could deliver a raft of new innovations and opportunities for brands and marketers, but what does it mean for the brand? The Drum spoke to China market experts to learn more.