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Jos Alukkas all set to launch 100 stores with an investment of 5500 crores: Single biggest expansion plans in gold retailing in the country

Chennai (Tamil Nadu) [India], April 29 (ANI/PRNewswire): Jos Alukkas, leading jewellery retail chain in South India has announced their massive global expansion plan to launch 100 new showrooms at an investment of Rs. 5500 crores. This is the single largest investment and expansion plan by a jewellery retail brand in the country. The jewellery group eyes a pan-global level growth. Jos Alukkas is one of the pioneers in the jewellery industry having established his jewellery house nearly 60 years ago, in Thrissur, the gold capital of Kerala. Born to gold In the era where ornaments were bought from goldsmiths who made jewellery against orders, one man thought differently, and revolutionised gold retailing in India. His name, Jos Alukka. He opened showrooms that offered ready to wear jewellery in thousands of designs in hundreds of kilograms of gold. So vast were his choices that the Jos Alukkas showrooms came to be known as Gold Supermarkets. The revolutionary in Jos Alukka was always the

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