Global Consumer Confidence Improved in Q4
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modest recovery in some regions but COVID-19 uncertainty remains a driving factor
NEW YORK, Jan. 12, 2021 /PRNewswire/
Global consumer confidence increased in the fourth quarter of 2020, driven largely by an improved outlook for personal finances which, in many regions, reflect unprecedented fiscal measures in response to COVID-19. Prospects for jobs and spending intentions saw smaller improvements in Q4, according to
Conducted in collaboration with Nielsen, the survey found that overall global consumer confidence climbed to 98 in Q4 2020, up six points from 92 in Q2 2020. A reading below 100 is considered negative, indicating that consumers were slightly more pessimistic than optimistic globally. Fifty of 67 markets saw a rise in confidence in Q4 as economic activity resumed and vaccine development advanced quickly. (Q4 indexes exclude China due to data collection restraints.)