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by Cynthia Thyfault (Global BioFuture Solutions/Biofuels Digest) … I feel that same fear of rejection when I talk to my clients about putting together a comprehensive risk analysis. These emotions rise to the surface because of the fear that a potential investor will say no if they see all of the complex risks and risk mitigation plans. They fear they won’t have enough, be enough, or can’t last. There is also a lot of denial thrown into the mix – if I don’t confess my problems then they don’t exist.
However, the opposite is true. If you don’t do a good risk analysis, you won’t avoid failure, you will guarantee failure. You will fail because you didn’t understand the risk of failing to imagine there is a risk and developing a plan to mitigate it.