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Google highlights impact of GenAI in digital advertising in its latest ads safety report

Google highlights impact of GenAI in digital advertising in its latest ads safety report
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Google leverages AI to combat threats in digital advertising

Google's annual Ads Safety Report reveals how generative AI is transforming its ability to detect scams, fraud, and violative ads.

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Google 2023 Ads Safety Report, by Duncan Lennox

The key trend in 2023 was the impact of generative AI. This new technology introduced significant and exciting changes to the digital advertising industry, from performance optimization to image editing. Of course, generative AI also presents new challenges. We take these challenges seriously and will outline the work we are doing to address them head-on.

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Rossen roundup: Top consumer stories from the past week

Here are all of the Rossen Reports from this past week.

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Scambusters: Anatomy of a scam - why it s called phishing

A Global Anti-Scam Alliance study found that 68 per cent of Kiwis are very confident that they can recognise scams. However, 17 per cent of Kiwis reported.

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