THE COST OF GOUGING
Australia is coming to terms with the fact that we ll probably have to learn to live with COVID-19 forever. As we offer up our unspent wealth, many tourist and allied business proprietors will be gleefully anticipating getting back to business. And who can blame them? Come see Australia , they re pleading. So we should.
But a word of warning: please do try to resist the temptation to gouge that Aussie tourist you assume is cashed-up. Many of us have long memories and it s only the airlines who have us (to some degree, and on some routes) over a barrel. Other businesses should be looking at this opportunity to last for longer than a short time. You can facilitate that by pricing things reasonably.