Motorcycle Sales, Deaths And Questions Increase forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Share this article
Share this article
CLEVELAND, Jan. 22, 2021 /PRNewswire/ 2020 was a rocky year for the US motorcycle industry as the effects of the COVID-19 pandemic caused overall sales to tumble. But there were also silver linings:
Unlike much of the rest of the world, in the US, motorcycles, scooters, mopeds, and e-bikes are generally considered recreational – or transpotainment – vehicles, typically purchased by hobbyists and regarded as a fun way to get from place to place rather than as a primary mode of personal transportation.
Spending on big-ticket items like motorcycles plummeted along with consumer incomes in the first part of 2020 with the onset of the pandemic.