Colgate Elixir Tops the 2021 IoPP AmeriStar Awards
Colgate Elixir, by Colgate-Palmolive, landed in the top spot as the Institute of Packaging Professionals (IoPP) announced the winners of the 2021 AmeriStar Awards competition. There were 24 winners and three student award winners.
Aug 4th, 2021
Best in Show, Design Excellence, and Health & Beauty Aids Colgate Elixir, by Colgate-Palmolive.
Winner of Best in Show Award (The Best of Show Award honors a package that surpasses all judging criteria. The winning package received top ratings in every category of judging) and the
Design Excellence Award (The Design Excellence Award recognizes the package that best integrates structure and graphic design. Judges consider how improved functionality can persuade consumers to think about the product in a new way, as well as design benefits such as presentation and findability on a shelf.) was.