ANY business collaboration must be based on trust and kept as simple as possible. That was the advised offered to the chief executive of a Glasgow-based social enterprise who called business leaders Lord Willie Haughey and Sir Tom Hunter on the Go Radio Show yesterday Asking the respected entrepreneurs for guidance on how to collaborate while keeping things simple and protecting both organisations, Sir Tom told the CEO: “People do business with people and you’ve hit the nail on the head there – keep it simple.” Agreeing with Sir Tom, Lord Haughey added: “I am very fortunate that most of my larger contracts throughout the world are built on partnerships so they are collaborations – and the one thing you have to have in any joint venture work is trust. Are they what they say they are on the tin?”