2020: What Really Happened With Donors
May 11, 2021
Donor mobility fueled a 5.2% increase in giving, both adding dollars and also moving them around to targeted causes. COVID-19 and social unrest were key factors in the uptick in giving, as expected.
Those are among points of the debriefing found in the new report “Giving in Unprecedented Times” from GivingTuesday Data Commons, with more than 100 contributing partners and 50 global data labs. The report leverages the Growth in Giving dataset, volunteer behavior data, survey research, and additional transaction data to provide a deeper understanding of the trends.
The data shows key giving moments in 2020 corresponded to upticks in COVID-19, pivotal events such as action for racial justice and election activity, and #GivingTuesdayNow, a day of unity and giving held as an emergency response to COVID-19 on May 5, 2020 and GivingTuesday (Dec. 1, 2020) giving events. These moments were largely driven by many donors giving smaller
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Participation goals surpassed in Westminster’s 2020 Giving Tuesday campaign
Share on: Posted on Thursday, December 17, 2020
Alumni and friends of Westminster College responded to the nationwide Giving Tuesday challenge this year by generously donating to the New Wilmington, Pa., institution, surpassing last year’s successful campaign.
In a two-week challenge ending on Giving Tuesday, Dec. 1, potential donors were offered six different student-impact projects or funds to support through the crowdfunding platform GiveCampus.
By the end of Giving Tuesday, a total of 440 individuals Westminster alumni, employees, parents, students and friends had come together to support Westminster, surpassing the 370-donor goal, and raising $136,541, an increase of more than $76,000 from 2019’s campaign.
Seattle
The American spirit of generosity this holiday season may be no match for the coronavirus.
Despite record amounts of charitable donations this year, the effects of the pandemic are suffocating nonprofits across the country as organizations face soaring costs and demand for help, yet are largely without their own support systems, including volunteers and in-person fundraising events.
December is typically the most important month for nonprofit revenues, as Christmas and end-of-year tax deductions drive a flood of charitable giving. The holiday campaign season that charities big and small rely on is underway in full force amid a resurging pandemic that has infected more than 16 million people and claimed nearly 298,000 lives in the United States alone.
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