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Listener Study shines light on improving Core Values fundraising appeals

Listener Study shines light on improving Core Values fundraising appeals
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How a new generation of listeners interprets public radio s core values

Stations see fundraising opportunities despite uncertain environment

By Mike Wallace Audience use of public media continues to evolve. Individual giving is down. It’s harder to find new donors. It’s simply not an easy time to fundraise. Bucking the trends: donations of vehicles and, now, real estate. “It’s hard to imagine in today’s fundraising climate, but 12 of our station partners made more […]

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