Listener Study shines light on improving Core Values fundraising appeals current.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from current.org Daily Mail and Mail on Sunday newspapers.
Recent research found that most of PRPD's Core Values of Public Radio resonate strongly with today’s young listeners. But study participants defined some values differently.
By Mike Wallace Audience use of public media continues to evolve. Individual giving is down. It’s harder to find new donors. It’s simply not an easy time to fundraise. Bucking the trends: donations of vehicles and, now, real estate. “It’s hard to imagine in today’s fundraising climate, but 12 of our station partners made more […]