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Desigual expands its online presence

Desigual expands its online presence
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Spanish Luxury brand Desigual expands its online presence through Tata CLiQ Luxury

Spanish Luxury brand Desigual expands its online presence through Tata CLiQ Luxury ANI | Updated: Jan 06, 2021 13:55 IST Bengaluru (Karnataka) [India], January 6 (ANI/PRNewswire): Spanish fashion brand - Desigual, which forayed into India under Tablez, the leading organised retail group, expands its online presence through Tata CLiQ Luxury. Earlier in August 2020, Desigual launched its first concept store in Delhi and after having received a tremendous response, the brand has partnered with Tata CLiQ Luxury to further strengthen its online presence and bring the bold, unique designs and bright hues of Desigual to customers across the country. Speaking on the collaboration, Adeeb Ahamed, Managing Director, Tablez Group, said, We are excited to partner with Tata CLiQ Luxury to make Desigual s product portfolio more accessible to our existing and new customers. The collaboration envisions bringing together Tata CLiQ Luxury s extensive reach wit

As brands invest in own e-commerce channels, will they rival platforms that rescued them?

As brands invest in own e-commerce channels, will they rival platforms that rescued them? Share Via: What happens when brands, thanks to the e-commerce explosion during COVID, begin to rival e-commerce players with their own platforms? The inaugural session of afaqs! CMO Week looked at the e-commerce story. In the darkest hour of 2020, e-commerce found many first-time users. Now, as brands invest in their own e-commerce channels, will they rival the very platforms that rescued them? Sreekant Khandekar, co-founder and director, afaqs!, moderated the session. The panel included: Anand Narang, Bata India Navin Shenoy, Viacom18 Sumit Sonal, Xiaomi Khandekar kicked off the session by stating the now universal fact that COVID has affected large parts of the economy, but “there have been a few bright spots, and e-commerce has been one of them.”

Get ready for CMO Week : Marketing lessons from 2020

Get ready for ‘CMO Week’: marketing lessons from 2020 Share Via: What have marketers across categories like e-commerce, edtech, FMCG, auto, etc., learnt in 2020? We’re asking them at CMO Week, from December 14-17. 2020 has been a rather interesting year… a year no marketer, advertiser or brand had prepared for. As we near the end of it, we, at afaqs!, are excited to know what lessons the top names in the marketing fraternity have learnt this year, and the wisdom they have acquired as they enter the new year (2021). Yes… all this will happen over a week-long conference – ‘CMO Week’. We are glad to share that our ‘All Week’ webinar initiative has been very well-received by the media, marketing and advertising fraternity. afaqs! has so far held three series of themed e-conversations at the same time, every day, for an entire week, under this umbrella. These include Television Week, Digipub Week and Languages Week.

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