Legendary pop icon Cyndi Lauper, who rose to fame in the 1980s with hits such as “Time After Time” and “Girls Just Want To Have Fun,” has entered a partnership with the Swedish masterminds behind the immersive virtual concert ABBA Voyage. The partnership announced Thursday by the Pophouse Entertainment Group co-founded by ABBA singer Björn Ulvaeus, involves the acquisition of a majority share of the award-winning singer-songwriter’s music. Lauper said she agreed to the sale, for an undisclosed amount, when it became apparent the Swedish company wasn’t just in it for the money.
Cyndi Lauper signs deal with company behind Abba Voyage arena show chroniclelive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chroniclelive.co.uk Daily Mail and Mail on Sunday newspapers.
The pop icon, 70, has signed a deal with the avatar company behind Abba Voyage as she prepares to embark on a new project that will ensure and maintain her legacy.