Sold, via WhatsApp, a $360,000 Diamond Ring April 19, 21 by John Jeffay
(IDEX Online) - An Italian jeweler in lockdown sold a $360,000 diamond ring - via the messaging service WhatsApp.
The buyer, a wealthy Swiss woman, agreed the sale after seeing the gem on video calls.
The Genoa-based jeweler Gismondi 1754 sets great store by its history - 1754 is the year its founder, Giovan Battista Gismondi, was born.
But chief executive Massimo Gismondi, a seventh-generation descendant, was happy to embrace 21st century technology.
Before the pandemic he said he would never have considered selling a 10-carat diamond without the client seeing it for themselves.