In a candyfloss-coloured dress with matching opera gloves and a clutch bag, Mrs Eisenhower âis an example of the homemaker in chiefâ, says DuBois Shaw. âShe is all about wearing the Dior new look, with cinched waists and full skirts, and putting pink doilies all over the White House. She is kind of a regressive antidote to the liberated work-empowered women that had come out of the war years; itâs a way to get women back in the kitchen. She models that for working-class and middle-class white women. A shade called Mamie pink became really popular in fashion in the 1950s.â