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ENTREPRENEUR: Rowan Leibbrandt, founding partner of Truman & Orange For this nimble young liquor distributing business, Africa is a big, inviting market. The company sets great store by maintaining its culture and the enthusiasm of its teams 06 May 2021 - 05:00 Adele Shevel Rowan Leibbrandt. Picture: Supplied
Rowan Leibbrandt always knew he’d be running his own business one day.
After working for big-brand alcohol groups he saw the opportunity to shake things up by offering alternatives to the global products that populate shelves and bars, and he and a partner started premium liquor distributor Truman & Orange in 2013.
It was not the first time Leibbrandt had changed direction. He’d completed a BSc chemistry degree extremely badly . So he attended the Red & Yellow Creative School of Business, after which he worked for an Ogilvy subsidiary, for William Grant & Sons which distils Scotch and other spirits and for Pernod Ricard. He worked in the UK,