WSTA unveils low-and-no labelling guide 14th January, 2021 by Nicola Carruthers
The Wine and Spirit Trade Association (WSTA) has created a guide for producers on labelling and marketing no- and low-alcohol products to ensure clarity across the burgeoning category.
The low- and no-alcohol sector has welcomed a swathe of new entrants in the past year
The WSTA produced the guide in partnership with its Primary Authority Trading Standards partners after receiving requests from producers and retailers.
Miles Beale, chief executive of the WSTA, said: “There has been a huge amount of innovation and product development across the low- and no-alcohol category in recent years. Confusion – for producers and for consumers – led to a request of the WSTA to pull together comprehensive advice. Along with our Primary Authority partners, we have produced this new guide to help both producers and consumers.”