Details 22 December 2020
Gilbert Pak, CMO of Tokio Marine Life Insurance Singapore (TMLS) was shortlisted this year for CMO of the Year and Marketing Innovator of the Year at the Marketing Excellence awards. The team was also shortlisted for Excellence in Communications/Public Relations and Excellence in Corporate Social Responsibility as the brand positioned itself as not only the go-to planning partner for consumers, but also a company that truly cares for the well-being of frontliners and vulnerable communities during the pandemic.
To showcase its goal to help these communities, TMLS and Three60° Consulting worked to come up with the TMLS #goCare Campaign. We speak to Pak on his plans for 2021.
Details 16 December 2020
Tokio Marine Life Insurance Singapore (TMLS) wanted to show that it was not only the go-to planning partner for consumers, but also a company that truly cares for the well-being of frontliners and vulnerable communities during the pandemic. To showcase its goal to help these communities, TMLS and Three60° Consulting worked to come up with the TMLS #goCare Campaign, which led the brand to be named a finalist for Excellence in Communications / Public Relations at
MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020.
Challenge
TMLS formulated its #go8 marketing campaign in late 2019 to kick-off a three-year strategic masterplan. The campaign is the brainchild of CMO Gilbert Pak and comprised of eight distinct pillars of financial planning aligned to different life stages. It also showcased TMLS’s commitment towards addressing financial needs by offering innovative solutions.