Melbourne business beats lockdown, celebrating 10 years 25 February 2021
Ethical clothing brand Unreal Fur is celebrating ten years in business, surviving a competitive market and overcoming lockdowns.
Business development manager Neomi Shansaid the brand is proudly based in Melbourne, exporting its faux fur designs globally.
“We’ve always been a family-owned business and Melbourne is our home base. Today it feels like we are taking on the world and branching out into new countries with the message that faux is always the way to go. Celebrating ten years is proof that we are doing the right thing and that we have a clear vision for a cruelty-free fashion industry that is slowly but surely coming to life.”