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Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants.
Inman Connect
Etched in my memory is the day in the early 1980s when the first Apple computer arrived at my office. I was just a few years into my career in real estate, having followed my grandfather and father into the profession, and I was mystified: What were we to do with …
this?
As it turns out, everything.