However, low demand for these better services could hinder the Government’s ambition for at least 85 per-cent of the UK to have access to gigabit-capable broadband by 2025. The UK’s ability to capitalise on the rollout of next-generation gigabit broadband is at risk because too few consumers and businesses are aware of the technology and its benefits, according to a report. Around six in 10 consumers (59 per-cent) and 33 per-cent of small and micro businesses are not aware of gigabit-capable broadband despite the Government’s £5 billion Project Gigabit investment and a slew of ads from broadband providers, a report by the Gigabit Take-up Advisory Group (GigaTAG) found.
Awareness improvements vital to boost UK gigabit rollout
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Traffic light rating system will take hassle out of choosing broadband, MPs told
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What are the barriers to adopting Gigabit-capable connections? – Which? Conversation
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