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today s top economy. how pincher small businesses going into this holiday season? they re absolutely still feeling the trickle down ripple effects of the pandemic. it is more important than ever that we mobilize as consumers to get out and support them. sisters nikki unrwa sean dishonesty are finally feeling that supported their clothing brand, sami. it means so much when someone takes the time to shop with you rather than maybe someone else. because we put so much time and attention behind everything that we do. the sisters founded the south asian inspired clothing brand in 2019 to bring more representation to the fashion world. sunnies sales have jumped more than five times what they were last year. we have really seen strong growth, and again, i think for us what we have identified is that people want to see the stories behind the business. and those stories are resonating with gift wrappers as holiday season. almost 90% are likely to shop small, up from the past two