The history of Lucart, the multinational paper manufacturing group known for the Tenderly, Tutto Pannocarta and Lucart Professional brands, is one of tradition, passion, family and care for the environment that has been going on for seventy years. It was 1953 when the Pasquini brothers founded the Cartiera Lucchese paper mill in Villa Basilica, near Lucca, kicking off a business success story based on sustainability and innovation.