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John Battelle s Search Blog Updated: Exclusive: A Look at Google Ad Planner Data Vs Comscore

When Google Ad Planner came out back in June, I immediately thought of Comscore - and I was not alone. Many in the marketing industry thought that Google's product would be a "Comscore killer," and when I noted as much in my coverage, Gian Fulgoni, Comscore's chair, shot back.

John Battelle s Search Blog Not a Fun First Half for Adland

Nielsen's first half Y/Y comparison numbers came out for the ad industry yesterday, and as one might expect, they were not pretty. The Web did not escape unscathed. SAI has a nice chart, reproduced here. Update: Comscore Chair Gian Fulgoni notes that this data does not include display ads with.

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