Chex Quest is a nutritious part of this balanced breakfast
Breakfast cereal marketing is a brutal battleground. At least it was in the ‘90s when I’d wake up to watch my Saturday Morning ads, briefly interrupted by cartoons. The commercials themselves often depicted violent acts of robbery and betrayal, as well as straight-up prejudice against adults, leprechauns, and lagomorphs. We watched heartbreak televised every morning.
It was a lot of childhood seduction. This competition to try and lure children to a particular concoction of fortified grains and sugar. The most entertaining characters, the slogans that burrowed the furthest into our grey matter, the concept of having fun at breakfast. Cookies for breakfast?