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Virgin Mobile Middle East and Africa to launch operations in Kuwait
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The company will launch its fully digital app-based proposition in Kuwait under the Virgin Mobile brand
by Zainab Mansoor
April 21, 2021
Virgin Mobile Middle East and Africa, the region mobile virtual network operator (MVNO), has announced its intent to launch in Kuwait.
The announcement follows the successful application for a business licence via a partnership with Kuwait Telecommunications Company (stc) to enable its operations, and secure debt and equity funding for the expansion.
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Virgin Mobile Middle East and Africa (VMMEA) secured $20 million in funding from investors including Kuwait-based Wafra Investment International and Impulse International to expand its operations in the country.
VMMEA and Kuwait Telecommunications Company, which is owned by Saudi Telecommunications Company, obtained a licence from Kuwait’s Communication and Information Technology Regulatory Authority last month. Under the brand name of Virgin Mobile Kuwait, it is expected to launch services in the fourth quarter of this year.
It will be the fourth service provider and the first mobile virtual network operator (MVNO) in Kuwait.
“We are thrilled to be launching in Kuwait … [it] will usher in a new era in connectivity and customer-led service,” Erik Dudman Nielsen, founder and chief executive of VMMEA, said.