a lot of people will have smart phones in their pockets that had a large enough screen you can read donner and have the data plan so there s opportunities for people to do more reading. maybe it s in the ten minutes on the train and or moments in their day they might not otherwise have been lugging around a book and then also with these interactive screens we mentioned earlier the exciting things you can do, starting to do more multimedia with the book and connecting the books together and doing who notes and annotations and that kind of stuff is also very exciting. one of the things interesting listening to you folks negative spencer and i think to be to teach in central florida one of the interesting things listening to you is almost as if there s a conversation not happening. [laughter] life mean, given we spend a lot of our time looking into a room of her vibrant young people who immediately began falling asleep i know the way we talk doesn t always hit with the wi