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Over a third plan to buy food both in-store and online, Inmar survey reveals
U.S. grocery shoppers are gradually returning to in-store purchases as more Americans receive COVID-19 vaccines, a new survey from Inmar Intelligence finds.
Once fully vaccinated, 27% of consumers said they plan to do most of their grocery shopping at stores, while 38% will do so both in-store and online, Inmar said Tuesday.
Winston-Salem, N.C.-based Inmar noted that food shoppers already have been coming back to physical stores. The survey revealed that 33% of U.S. consumers are now buying their groceries in stores, with 48% of respondents remaining as hybrid shoppers making brick-and-mortar and online purchases, indicating a “steady return to normalcy” and a higher level of comfort with in-store shopping, according to Inmar.
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