Mayer & Cie. celebrates International Sweatpants Day
Demand for the sweatpants soared by 43%, especially among the under-29s, between March and October 2020, compared with the same period in the previous year.
22nd January 2021
“Sweatpants are a sign of defeat. You lost control of your life, so you bought some sweatpants,” Karl Lagerfeld once reportedly said. The iconic fashion designer will not have had in mind either the coronavirus era, or the home office boom that has accompanied it, when he came up with his famous quote about sweatpants, tracksuit bottoms or whatever you call them.
Yesterday, 21 January, was International Sweatpants Day, and sweatpants can look back on a remarkable victory march, reports German circular knitting machine manufacturer Mayer & Cie. According to the GfK Consumer Panel on Fashion demand for the comfortable legwear soared by 43%, especially among the under-29s, between March and October 2020 compared with the same period in the previous year,