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Nestlé

Nestlé
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Gut health claims: How brands communicate gut health benefits creatively

In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?

Gut health claims: How brands communicate gut health benefits creatively

Gut health claims: How brands communicate gut health benefits creatively
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Food futurology part 2: How will we be eating 10 years from now?

Food futurology part 2: How will we be eating 10 years from now? By the year 2030, trend forecaster Dr Morgaine Gaye predicts much will have changed in terms of how food is consumed: supermarkets will be forced to diversify, urban areas will be transformed by biodiversity legislation, and we will be on our to using embedded technology for enhanced food personalisation. Predicting future trends is not all about what ​we will be eating in the coming years, but also, how​. In the first part of this article (available here​), ‘future futurologist’ and director of London-based Bellwether Trends, Dr Morgaine Gaye, shared some of her food predictions for the next decade.

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