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17 Comms Pros Share Lessons Learned From Media Outreach Mistakes

In a field where expertise is acquired through hands-on experience, valuable lessons new comms pros learn from making mistakes with media outreach can last a lifetime.

AA warns drivers in the north could be put off from EVs

Transcripts for CNN The Lead With Jake Tapper 20131104 21:12:00

well, cnn has obtained notes from one week ago from the obama administration s self-labeled war room, where officials focus on implementing the law and their concern is that once the healthcare.gov website glitches are worked out, some consumers will go online and be disappointed with high prices and limited choice. according to the notes from october 28th, quote, mike described a general concern of p.m. or project management, quote, getting to the point where the website is functioning properly and individuals begin to select plans, the media attention will follow individuals to plan selection and their ultimate choices and in some cases, there will be fewer options than would be desired to promote consumer choice and an ideal shopping experience. additionally, in some cases, there will be relatively high cost plans. project management is a reference to those individuals in the obama administration tasked with standing up the affordable health care law at the center for consumer infor

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