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Funding joy for Keighley Big Local

KEIGHLEY’S Big Local partnership has secured around half a million pounds to support schemes designed to improve and rejuvenate areas of the town. Local Trust funding of £504,976 has been approved, for a number of projects over the next five years. With match funding from other organisations, the package could be worth £750,000. It is the third instalment of Keighley Big Local’s initiative, which began in 2016 with the opportunity to draw at least £1m over ten years from the Local Trust. Three plans have been produced over that period, detailing the needs and aspirations of communities within the Big Local area.

General Mills claims first with Nature Valley soft bake protein bar

Each bar contains 21.4g protein General Mills is claiming a UK first with the launch of a new soft bake protein bar under its Nature Valley brand. The fmcg giant has created a duo of bars aimed squarely at the “busy breakfast moment”. They will launch in two flavours – Oats & Honey and Blueberry & Almond – with each 38g bar containing 8.4g protein. The soft bake bars are made with wholegrain oats and barley, said General Mills, and were “packed with fibre”, offering 8.9g per bar. It claims the NPD is the first soft bake product to hit the market designed especially with protein content in mind. Rival Belvita Soft Bakes, for instance, contains up to 5.9g protein and 7.5g fibre per 100g. 

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