Amount of big data, quality measurement stuff, and we dont know how well we can put that knowledge in the consumers that have other choices to make, how well they will be able to process the information and it will work through in the markets and i think organizations that have the creditability are important. But you will see a lot of stuff being done by different organizations to help improve the market. When people make comments like michael just did what runs through their mind and i cannot handle the information i am currently getting on my Health Care Plan and how will have handle more . When you look at how the web works the people are going to win the race in this Venture Capital market place are the ones that create allegorrhythms and give answers they trust. 001 of people will do double clicks on the web page and get on the passenger to analyze the data. Most people will say will you give me a recommendation . Like a google search. I will type and you say what you think is my