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We often underestimate email as a marketing tool. But in surveys of businesses across the world, email marketing is consistently ranked among the most cost-effective communication tools.
Email marketing has an image problem. Here are three reasons why:
A. Itâs been around forever so surely it canât still be working?
B. Relentless spam has given it a bad name.
C. In any case everyone is on social media. Isnât email dying?
That is why if you look at digital awards anywhere, email marketing generally attracts fewer entries than other categories. Know why? It is just not âsexyâ enough. To some, email marketing may even sound a touch anachronistic in a WhatsApp era.
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