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“Everybody wants a car guy or car girl they can call and say, ‘Hey, I need brakes,’ or ‘It’s time for a new [vehicle],’ ” says Joel Tanner of Donley Automotive Group.
One element of the Quantum5 training program is to make service advisers advocates for their customers, a term likely to raise eyebrows at some dealerships because it sounds like giving money away.
But to Joel Tanner, the fixed operations director at Donley Automotive Group, it means building a customer relationship based on trust. As a result, when customers call a dealership for service, they will ask for someone by name.
Quantum5 names Florida Toyota dealer to advisory board
The Quantum5 team pictured from left includes: Jason Frank, Brian Kramer, David O’Brien and Ken Herfurth. Photo courtesy of Quantum5. Tuesday, Jan. 26, 2021, 03:57 PM By Auto Remarketing Staff SCOTTSDALE, Ariz. -
Social advocacy platform Quantum5 has appointed Germain Toyota of Naples general manager Brian Kramer to its advisory board.
Quantum5, which says it transforms dealership training through its lifetime value model, described Kramer as an industry thought leader for digital transformation.
For Germain, Kramer served in several different roles before he became a general manager of a Mercedes-Benz store at age 24.
Kramer also served as general manager at two AutoNation dealerships.