hey are you coming? yeah, just gotta find something where. yeah ,. all right perfect. there is been a ton of reaction, since the facebook rio grande news broke, like karen swisher who suggested the re-brand moving zuckerberg out of harm s way into the top of the holding company is perhaps the smartest strategy since he has since he has become the perceived if the rebrand works mr. zuckerberg will extending facebook deeper into our lives. if it doesn t, it ll be remembered as a desperate costly attempt to give a futuristic facelift to a geriatric social network, well steering intentional way from pressing society problems. we re very proud to have both karen ruch and kevin swisher, joining us tonight. karen let me start with you,