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The universal truth of clichés in advertising
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Our guest author cautions against âclichés rolled in glitter that sound flippant and annoying at best, or confusing and uncreative at worstâ.
French poet Gérard de Nerval said, âThe first man who compared a woman to a rose was a poet. The second, an imbecile.â
Red roses are such a cliché.
Recently, Bloom & Wild, a D2C flower brand, flipped that and made a radical decision not to sell any red roses on Valentineâs Day. That decision gave them their most successful Valentineâs Day.
A large part of the advertising world is a cacophony of clichés. You look at an ad and feel déjà vu: Cars driving through highways and sunsets, happy family on a beach vacation, co-workers fist-bumping each other⦠Either the message conveyed is the same, or the setting is similar and you think you have seen it before.
Rabbi Shais Rishon speaks at a rally in New York City, January 2020. (Gili Getz via JTA)
JTA In the first chapter of Rabbi Shais Rishon’s new Torah commentary, the voices of ancient rabbis mingle with contemporary poets and, at one point, with “Lord of the Rings” director Peter Jackson.
It’s all part of Rishon’s attempt at writing a text “that is firmly traditional/Orthodox, but with a modern and non-myopic lens on race and gender,” as he put it in the description of a Kickstarter campaign that recently raised $11,500, more than twice his goal.
The commentary, titled “In Black Fire,” represents an extension of Rishon’s ongoing efforts to speak up against racism in the Orthodox world. The 39-year-old rabbi frequently tweets on the topic to his more than 12,000 followers, and writes and talks about it in Jewish publications. He is the author of a semiautobiographical novel about a Black Orthodox rabbi that sheds light on the constant questioning faced by many
Rabbi Shais Rishon speaks at a rally in New York City, January 2020. (Gili Getz via JTA)
(JTA) In the first chapter of Rabbi Shais Rishon’s new Torah commentary, the voices of ancient rabbis mingle with contemporary poets and, at one point, with “Lord of the Rings” director Peter Jackson.
It’s all part of Rishon’s attempt at writing a text “that is firmly traditional/Orthodox, but with a modern and non-myopic lens on race and gender,” as he put it in the description of a Kickstarter campaign that recently raised $11,500, more than twice his goal.
The commentary, titled “In Black Fire,” represents an extension of Rishon’s ongoing efforts to speak up against racism in the Orthodox world. The 39-year-old rabbi frequently tweets on the topic to his more than 12,000 followers, and writes and talks about it in Jewish publications. He is the author of a semiautobiographical novel about a Black, Orthodox rabbi that sheds light on the constant questioning faced by man
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