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Tiger breaks beer-making boundaries to keep up with sessionable and accessible drinking trends

Singapore beer giant Tiger’s latest product innovation is driven by Korean culture, and aims to appeal to young consumers seeking progressive flavours and easy-to-drink options.

Heineken and Le Pub APAC collaborate with Korean actor Park Hyung Sik for new campaign to highlight the importance of working responsibly

Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.

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