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The thinking behind LG s direct-to-consumer play in Singapore

We spoke with the MD of LG Singapore about the launch of the brand’s online store.

LG Electronics taps Stripe for e-commerce payments

Stripe, a global financial infrastructure platform for businesses, announced today that it is powering payments and the checkout experience for LG Electronics’ newest online brand store in Singapore.

LG Electronics held the 2022 LG Air Solution Maintenance Seminar on June 24th

SEOUL, South Korea, June 27, 2022 /PRNewswire/ LG Electronics held the "2022 LG Air Solution Maintenance Seminar" on June 24 for core clients to introduce its differentiated service competitiveness and maintenance and repair services. LG Electronics engineers pay regular visits to the customers of LG system air conditioners to check and manage their operating status, improve their lifespan and performance, and increase their energy efficiency. The customer care has incentivized customers to repurchase at a high rate. Gerald Chun, Managing Director of LG Electronics Singapore, said, "I understand that customers of LG system air conditioners and Chillers feel the need for maintenance." He added, "Providing value to customers through maintenance has built trust with customers and steered them into repurchasing LG products, which has been the key to the success of the air solution business." Jaafar Adul Karim, Senior Project Engineer at Sunseap, observed, &q

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