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European news media companies sued Google for roughly $2.1 billion in damages Wednesday over allegations that the tech giant’s ad technology practices have harmed them. The case, filed by more than 30 European news media companies is the latest challenge to the California-based company over its ad technology, including a case launched by the…
BRUSSELS (Reuters) -Alphabet's Google was hit with a 2.1-billion-euro ($2.3 billion) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the company's practices in digital advertising. The move by the group - which include publishers in Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain and Sweden - comes as antitrust regulators also crack down on Google's ad tech business. "The media companies involved have incurred losses due to a less competitive market, which is a direct result of Google's misconduct," a statement issued by their lawyers Geradin Partners and Stek said.