"Here comes the thirteenth DuPont Factor." The Board reversed Section 2(d) refusals of the marks GAIA, GAIA KIDS, GAIA HERBS (Stylized), and GAIA HERBS (standard characters), all for supplements.
The USPTO refused to register the proposed mark AMERICAN STOGIES for cigars [STOGIES disclaimed], deeming the mark to be primarily geographically deceptively misdescriptive under Section 2(e)(3).